The Craft of Story Telling

Ike: Story telling is itself a craft separate from other things. This is about spending time and effort on your ability to tell stories. i personally hired a speaking coach and have worked with him for the last 20 years. I'vewrtten a lot about story telling, but let me just say, made to stick better, better than my stuff,. read that book, and then just committing to presenting your message in the form of a story.