Why Is Thoa Telling So Important for Ante Perners?

In the early days in japan, we had no brand. If you have no brand yet in the in the listeners, you know, ees, then you have to create the brand in their mind. And wed sometimes call it painting a picture of the future with your idea in it. But nobody ever heard of inpostellerso so nowmy the founder of infostille, she had to tell stories. So that's why it's so important for start ups, is you've got nothing but your data and story wrapps around or got it.