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Storytelling for Entrepreneurs: Tom Kelley

Creative Confidence Podcast

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Starbucks Internal Story

The internal story was always important, and i think it's got a whole lot more important because people care so much now about purpose. And if stars internal stories, i go back a long way, but you know, en im when starbucks first started, right? They were kind of ramping up, and they made this unbelievably good internal video for their employees about the third place. It worked a hundred % for me as an internal story.

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