The Business of Content with Simon Owens How Jay Shabat built Airline Weekly, one of the earliest newsletters covering the travel industry
Jul 6, 2023
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Jay's Airline Industry Start
- Jay Shabat's interest in airlines started as a college intern at US Airways and grew while working in revenue management.
- His insider experience gave him valuable insights that fueled his passion and expertise for the industry.
Early Digital Publishing Insight
- Emailing PDFs to a niche audience created a new publishing opportunity before social media existed.
- This lean approach allowed Jay to reach thousands without traditional media resources.
Grow Subscriptions at Conferences
- Attend industry conferences to gain subscribers by networking and offering free samples.
- Meeting the right people face-to-face can generate steady subscription growth and renewals.