How Jay Shabat built Airline Weekly, one of the earliest newsletters covering the travel industry
The Business of Content with Simon Owens
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How to Start a Blogosphere Newsletter
I remember thinking that because it was a, you know, targeted to a corporate audience that it should be more of a higher price point. I think our original price point was like 695 per year back in 2004 whenever we started. It wasn't really not too much science that went into that. So very unscientific. Um, and then gradually when my colleagues, my two colleagues, uh, started working with me, they developed, um, they kind of fine-tuned the pricing.
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