How to Start an Airline Weekly Product

The publication you launched was air, it was called airline weekly. You had an obsession with airlines. And so you brought in, you had worked in them. What was the format to start out with? Like what were you, what was the actual product and from a content perspective that you were sending in this PDF every week? Yeah. So I wanted to give people a, uh, just kind of a, this, you know, I wanted to make this product so that if someone read it they could walk into a meeting with an airline and have your finger on the pulse even if you weren't an expert.