Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES ==> Stop Taking Terrible Marketing Advice 🚽 <== | BATHROOM Break #89 COLLAB: The Marketing Millennials + Do This, Not That
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Jan 5, 2026 Daniel Murray, co-host of The Marketing Millennials, brings his no-fluff insights to a lively discussion with Jay Schwedelson. They tackle the myth of needing a presence on every social platform, arguing that excelling on one is far better. The duo debunks the ‘I wouldn’t click that’ mentality, emphasizing a culture of testing over personal preference. Murray stresses that shipping above-average content is key, with a focus on distribution rather than perfection. Lastly, they discuss how flexible content strategies often outperform rigid planning.
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Holiday Eating Sank A Resolution
- Daniel admits he ate a lot over the holidays and ended up back at net zero on his resolution.
- He uses that story to illustrate human resolution struggles at the new year.
Dominate One Social Platform First
- Focus on being A-plus on one social platform rather than C-minus on many.
- Choose the platform where your audience lives and double down before expanding.
Don't Let 'I Wouldn't Click It' Decide
- Personal taste is a terrible proxy for audience response; testing beats opinions.
- Build a testing culture instead of killing ideas because someone says "I wouldn't click that."