New year, same avalanche of bad marketing advice, and Jay Schwedelson and Daniel Murray are calling it out in the most cathartic way possible. From the myth that you need to be everywhere on social to the dangerous habit of letting "I don't like it" kill good ideas, they walk through the worst guidance floating around your feed right now and what to do instead. If you have content guilt, AI anxiety, or a content calendar you secretly hate, this Bathroom Break will make you feel seen and send you back to work with a much saner playbook.
ã…¤
Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
ã…¤
Best Moments:
(02:16) Jay rants about how every marketer suddenly becomes a futurist in January and why most of that big-brain advice is "epic toilet paper, garbage, trash."
(02:46) Daniel rips apart the idea that you need to be on every social platform and explains why being A-plus on one channel beats being C-minus everywhere.
(03:38) Jay goes off on the classic "I wouldn't click that" feedback and lays out why you are not your audience and testing culture has to beat personal opinion.
(04:34) Daniel demolishes the obsession with perfect content, arguing you should ship above-average ideas and obsess over distribution and formatting instead.
(05:38) Jay calls rigid content calendars a waste of time and shows how the best performing posts are usually the unplanned ones that move at the speed of culture, Gap hoodie and all.
(06:40) Daniel and Jay tag team the AI panic, insisting it will replace lazy, task-only work long before it replaces real marketers with taste, strategy, and curiosity.
ã…¤
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
