Omar Zenhom, founder of the now-sold WebinarNinja, discusses his journey as a non-technical founder in the tech world. He shares insights on building a support network, leveraging personal branding during his business's sale, and the importance of customer feedback in product development. The conversation also touches on overcoming public speaking fears, maintaining mental health while running a SaaS business, and the role of kindness in professional growth. With a focus on transparency and niche markets, Omar continues to inspire fellow entrepreneurs.
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volunteer_activism ADVICE
Founder-led Growth
Build a personal brand, especially as a non-technical founder.
Directly engage with your audience to establish trust and understand their pain points.
question_answer ANECDOTE
Learning from Peers
Omar Zenhom learned about niching down from Nathan Barry at a conference.
This inspired him to target independent creators and coaches with WebinarNinja.
question_answer ANECDOTE
Inheriting Sales Wisdom
Omar Zenhom used his father's car sales technique of asking "what's wrong with your current car?" in his webinars.
This helped him understand customer pain points and prioritize feature development.
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Zero to Sold is an actionable guide that takes readers through the four stages of a bootstrapped business: Preparation, Survival, Stability, and Growth. The book recounts the story of FeedbackPanda, a bootstrapped SaaS business that grew to thousands of customers before being sold. It provides practical advice on validating ideas, building products, and growing businesses sustainably, with a focus on mental health and real-world experiences.
The Embedded Entrepreneur
How to Build an Audience-Driven Business
Arvid Kahl
In 'The Embedded Entrepreneur', Arvid Kahl provides a comprehensive guide on how to build a business by first identifying and engaging with the target audience. Instead of developing solutions in search of customers, embedded entrepreneurs join communities, observe, participate, and transform their learnings into products that meet the needs of their audience. The book covers key aspects such as audience discovery, exploration, problem identification, and leveraging social media to build and monetize an audience. Kahl shares his own experiences and practical advice, making the book a valuable resource for entrepreneurs and community builders.
Omar Zenhom (@TheOmarZenhom) is one of those few amazing founders who just can't stop giving back to their entrepreneurial peers, no matter how much success they might have. Recently having sold WebinarNinja, Omar still shows up every single day — on Twitter, on the $100 MBA podcast, or wherever builders and makers struggle to build and make.
We talk about the exit, how to build a support network as a founder, and what Arnold Schwarzenegger has to do with the AI avalanche. Enjoy!
This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out.
The Bootstrapped Founder 
