We Regret To Inform You: The Rejection Podcast Under The Influence with Terry O’Reilly - “One Toke Over The Line: 50-Year Marketing Milestones”
Sep 20, 2022
AI Snips
Chapters
Transcript
Episode notes
Onstage Death That Became A Media Memory
- Jerome Rodale died onstage during a 1971 Dick Cavett taping after joking about his health and doing a back flip.
- Cavett checked for a pulse, asked for a doctor, and the episode never aired as recorded.
Memorex Glass-Shattering Demo
- Memorex filmed Ella Fitzgerald shatter a glass and then played the tape to show identical results, creating the catchphrase "Is it live or is it Memorex?".
- The demonstration boosted Memorex to cassette leadership and revived Fitzgerald's career.
Power Of Demonstration In Ads
- Demonstrations that visibly prove a product benefit are incredibly persuasive and memorable.
- Memorex's visual proof of audio fidelity turned a technical claim into pop culture dominance.