Under The Influence with Terry O’Reilly - “One Toke Over The Line: 50-Year Marketing Milestones”
We Regret To Inform You: The Rejection Podcast
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Federal Express Delivered 10 Thousand Packages a Night
Fred smith's goal was to deliver ten thousand packages every night. After that commercial, the package count hit 11 thousand. Alley and gargano hired an independent firm to run a test. They filled forty seven packages with sand and sent them to forty seven different cities via emery. The next day, fedex delivered 93%. That led to a series of ads that proclaimed fedex was not only faster than emory, but cheaper.
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