Elite Dealers - By MEDDICC Media cover image

Elite Dealers - By MEDDICC Media

Elite Dealers - Episode #6 - The Power of a Champion with James Bissell

Dec 18, 2023
In this episode, James Bissell, a two-time VP of Sales with 15 years of sales experience, discusses the power of a champion in implementing the MEDDICC framework. He shares the impact of creating a common language across the whole Go-To-Market team and the success achieved through embedding learnings into systems. The podcast emphasizes the importance of enabling champions, failing fast, and having regular meetings and intimate engagement with accounts for sales team success.
35:59

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Implementing the MEDDPICC framework gradually, focusing on specific areas and gaining feedback along the way leads to greater success in sales.
  • Having a champion advocating for the sales team during the sales process significantly increases the chances of closing deals successfully.

Deep dives

First Medick Initiative: Trying to Do Everything at Once

In the first Medick initiative, the team tried to implement the entire framework in one go during the sales process. The challenge was that they were answering everything in the discovery call, going deep on metrics and identifying the champion. However, they realized they were running too fast and trying to do too much. The team learned the importance of focusing on specific areas of the framework and implementing them gradually, gaining feedback and confidence along the way.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode