James Bissell

In this episode, James Bissell, a two-time VP of Sales with 15 years of sales experience, discusses the power of a champion in implementing the MEDDICC framework. He shares the impact of creating a common language across the whole Go-To-Market team and the success achieved through embedding learnings into systems. The podcast emphasizes the importance of enabling champions, failing fast, and having regular meetings and intimate engagement with accounts for sales team success.