Elite Dealers - By MEDDICC Media cover image

Elite Dealers - Episode #6 - The Power of a Champion with James Bissell

Elite Dealers - By MEDDICC Media

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The Role of Champions in the Sales Process

This chapter discusses the importance of having a champion in the sales process and the impact they have on decision criteria and outcomes. It emphasizes the need for thorough preparation and collaboration with champions to build a solid business case. The chapter also highlights success stories and the significant improvements achieved through implementing the Meddic framework.

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