The Time-to-Sale Problem Dealers Are Dying to Fix (and Who's Figured it out) | Pre-NADA AI Spotlight #2 | Sanjay Varnwal, Co-Founder & CEO at Spyne.ai

Jan 8, 2026

Sanjay Varnwal, Co-Founder & CEO of Spyne.ai, shares insights on AI's role in automotive dealerships. With a background at OYO and Amazon, he dives into real implementations of AI for faster merchandising and lead handling. The discussion highlights the critical need for scalable customer engagement over just lead generation. Sanjay also touches on the speed of AI developments, the effectiveness of voice tech, and the importance of data security. Transforming the dealer experience, Spyne connects technology with real-world dealership needs.

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ANECDOTE

From Camera App To Automotive Focus

Sanjay explains Spyne began with a camera app to mimic professional photos and auto-edit images for merchants.
Early success in India led them to focus deeply on automotive because each category required specialized workflows.

INSIGHT

Turnover Time Is The Core Metric

Spyne maps the full dealer funnel from sourcing to sale and targets turnover time as the core dealer metric.
They saw merchandising drives engagement but converting that engagement into live conversations is the bigger bottleneck.

ADVICE

Turn VDP Engagement Into Live Conversations

Convert on-page engagement into real-time conversations using voice, chat, and email bots at the VDP.
Use immediate context-aware responses to turn VDP visitors into appointments rather than delayed follow-ups.

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