Capitalism.com with Ryan Daniel Moran How To Acquire Your Way To $1B w/ Carl Allen
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Oct 21, 2025 Carl Allen, a seasoned private equity investor and author of "The Creative Dealmaker," dives into the art of acquisitions. He discusses the significance of targeting core customers and leveraging equity to enhance team motivation. With insights from his Wall Street experience, he highlights the power of roll-ups and shares practical advice for entrepreneurs navigating mergers and acquisitions. Carl emphasizes the importance of understanding buyer psychology, creating shareholder value, and choosing businesses with strong 'superpowers' for successful scaling.
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Customers Buy Outcomes, Not Products
- Customers buy what a product does for them, not the product itself.
- Giving operators equity shifts their mindset and makes them care and work harder.
Wall Street Taught The Roll-Up Playbook
- Carl learned roll-up playbooks on Wall Street working M&A for HP and others.
- He replicated corporate roll-up strategies on Main Street after leaving finance.
Acquire Capabilities Instead Of Building Them
- Big companies acquire capabilities instead of always building them.
- Acquisitions can instantly create large new revenue streams when integrated well.
