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Dan Kennedy's Magnetic Marketing Podcast
The Money Aspects of Information Marketing (2 of 2)
Feb 25, 2022
Learn about the power of the herd mentality in business and how it can liberate individuals from worry about money. Understand how group identity influences spending behavior. Discover the importance of delegating tasks and focusing on the big picture. Explore the evolution of communication mediums and their impact on information marketing. Emphasize the need to reinvest in the information business and continuously develop products. Delve into the opportunities for selling information products through seminars, boot camps, and catalogs.
01:00:27
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Quick takeaways
- Building a loyal customer base and reinvesting in lead sources, customer relationships, intellectual properties, and marketing skills are essential for long-term profitability in information marketing.
- Staying updated and adaptable to industry changes, such as advances in technology and marketing strategies, is crucial for success in the information marketing business.
Deep dives
The Importance of Building and Managing a Herd of Customers
This podcast episode emphasizes the significance of building and managing a customer base, referred to as a herd. The speaker discusses the value of a loyal customer base that is willing to consume and purchase more from the business. The episode highlights the importance of reinvesting resources in finding new lead sources, improving customer relationships, developing intellectual properties, and enhancing marketing skills.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode