The Money Aspects of Information Marketing (2 of 2)
Dan Kennedy's Magnetic Marketing Podcast
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Opportunities in Information Marketing: Seminars, Boot Camps, and Catalogs
This chapter explores the opportunities for selling information products through catalogs, boot camps, and seminars, with a focus on the seminar business. It delves into the nuances of organizing successful events, including choosing speakers, structuring deals, handling guarantees, and incorporating extra days and events.
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