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7min chapter
The Money Aspects of Information Marketing (2 of 2)
Dan Kennedy's Magnetic Marketing Podcast
The Influence of Group Identity on Spending Behavior
This chapter explores how people's identification as members of a group affects their spending behavior, using examples such as Sam's Club and carrying store credit cards. The hosts also share their own experiences with multiple store credit cards and membership at warehouse stores like Costco.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode