Dan Kennedy's Magnetic Marketing Podcast cover image

The Money Aspects of Information Marketing (2 of 2)

Dan Kennedy's Magnetic Marketing Podcast

00:00

The Influence of Group Identity on Spending Behavior

This chapter explores how people's identification as members of a group affects their spending behavior, using examples such as Sam's Club and carrying store credit cards. The hosts also share their own experiences with multiple store credit cards and membership at warehouse stores like Costco.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app