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Imaginary Worlds
Bonus: Turtles and Toys Outtakes
Mar 6, 2024
Discover the term 'toyetic' coined by Bernie Loomis of Kenner Toys and the evolution of marketing to children. Learn about the risky business of licensed toys, the unlikely origins of Teenage Mutant Ninja Turtles, and the complex partnership dynamics of creative partners. Delve into the history of He-Man and the darker tones of the 1990 live action TMNT film.
23:00
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Quick takeaways
- The term 'toyatic' was coined by Bernie Loomis to critique unsuitable toy adaptations, highlighting the importance of marketability in franchise success.
- The collaboration between Kevin Eastman and Peter Laird in creating the Teenage Mutant Ninja Turtles was rooted in a deep love for comics and pop culture, resulting in a unique blend of influences in their narrative.
Deep dives
The Origin of 'Toyatic' and Marketing to Children
The term 'toyatic' initially coined by Bernie Loomis, head of Kenner Toys, was explained to Steven Spielberg as a critique of unsuitable toy adaptations. The 70s witnessed a shift in children's television standards due to advocacy groups like Action for Children's Television combating marketing excesses, especially of sugary cereals.
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