Bonus: Turtles and Toys Outtakes
Imaginary Worlds
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Risk and Rewards of Licensed Toys
Exploring the challenges and risks faced by toy companies in producing merchandise tied to popular movie and television franchises, focusing on the successes of Star Wars products and the missed opportunities of Clash of the Titans. Delving into the importance of recognizing market trends and consumer demands, the chapter reveals the intricate process behind creating iconic toy lines and the pivotal role of advertising in product success.
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