Discover the term 'toyetic' coined by Bernie Loomis of Kenner Toys and the evolution of marketing to children. Learn about the risky business of licensed toys, the unlikely origins of Teenage Mutant Ninja Turtles, and the complex partnership dynamics of creative partners. Delve into the history of He-Man and the darker tones of the 1990 live action TMNT film.

Explore the origins of Transformers and Teenage Mutant Ninja Turtles, from toy creations to cultural dominance. Learn how the creators navigated success and creativity, and the challenges of creating content to sell products. Hear from industry experts and delve into the rags to riches story of the Turtles creators and the creation of iconic Transformers characters.