The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs How to Get a Yes From Anyone (and Change Your Life) | Ep. #170
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May 16, 2025 Stu Heinecke, bestselling author of How to Get a Meeting with Anyone, shares his genius in outreach strategies. He reveals how he achieves 100% response rates by sending personalized cartoons and discusses a dental startup's success with a $2 million Walmart order from a $28 Facebook ad. Stu emphasizes the power of creativity in marketing, from unique gifts like handmade swords to engaging follow-ups. His fresh ideas are guaranteed to transform how you approach networking and marketing.
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100% Response with Cartoons
- Stu Heinecke achieved 100% response and meeting agreement rates by sending personalized cartoons in outreach campaigns.
- This creative method led to all recipients becoming clients, demonstrating extreme effectiveness in contact marketing.
Target Top 100 Influencers
- Focus outreach on the top 100 people who can significantly impact your goals.
- Personalized unique campaigns yield better response rates than mass cold email tactics.
$28 Ad Leads to $2M Order
- A startup spent $28 on a targeted Facebook ad at Walmart headquarters, leading to a $2 million order.
- This unconventional tactic 10x'd the company valuation, illustrating high ROI through creative outreach.
