The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs
How to Get a Yes From Anyone (and Change Your Life) | Ep. #170
May 16, 2025
Stu Heinecke, bestselling author of How to Get a Meeting with Anyone, shares his genius in outreach strategies. He reveals how he achieves 100% response rates by sending personalized cartoons and discusses a dental startup's success with a $2 million Walmart order from a $28 Facebook ad. Stu emphasizes the power of creativity in marketing, from unique gifts like handmade swords to engaging follow-ups. His fresh ideas are guaranteed to transform how you approach networking and marketing.
35:20
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Quick takeaways
- Innovative and personalized outreach methods, like sending cartoons or unique gifts, significantly enhance response rates and business connections.
- Focusing on a select group of influential individuals rather than broad advertising increases the likelihood of achieving remarkable marketing success.
Deep dives
Creative Outreach Strategies
Unique outreach methods can significantly enhance the chances of connecting with influential people. By employing imaginative tactics rather than conventional approaches, individuals can stand out and ensure better response rates. For instance, a small ad campaign costing just $28 targeted the headquarters of Walmart and resulted in a $2 million order, demonstrating the potential for high returns on creative investment. Engaging directly with a select group of decision-makers can yield impressive outcomes compared to mass marketing efforts.
