I sat down with Stu Heinecke, the bestselling author of How to Get a Meeting with Anyone, and we talked all about creative outreach that actually works. Stu shared some insane stories, like how he gets 100% response rates by mailing personalized cartoons, and how someone landed a $2 million Walmart order from a $28 Facebook ad. I shared my own story of turning a $1,500 order and a few cold emails into a multi-million dollar business. We discussed everything from sending swords to CEOs, to using Venmo to get attention, to sponsoring Little League teams as a way to stand out. This episode is full of ideas that could seriously change your life if you actually use them. You can check out Stu’s book at stuheinecke.com or connect with him on LinkedIn.
Timestamps below. Enjoy!
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00:00 Creative Outreach Strategies for Business Success
03:04 The Power of Personalization in Marketing
05:56 Unique Campaigns with High ROI
09:13 The Art of Follow-Up in Contact Marketing
12:08 Using Humor and Cartoons to Stand Out
14:56 The Role of AI in Modern Marketing
17:52 Auditioning for Relationships in Business
21:13 Innovative Approaches to Getting Meetings
24:05 The Importance of Human Connection in Marketing
