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The impact of AI overviews on SEO, Google starts testing ads in AI overviews, Google CEO is ’empathetic’ to content creators Search has wiped out, The economics behind a $100k creator deal

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Jun 4, 2024
The podcast discusses the impact of AI on SEO, Google testing ads in AI overviews, Google CEO's empathy for content creators, and the economics behind a $100k creator deal. They explore the challenges faced by content creators, revenue growth strategies, and navigating creative deals in digital marketing.
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INSIGHT

Impact of AI Overviews on SEO

  • AI overviews, or Search Generative Experience (SGE), are changing search results.
  • Early data suggests a slight CTR increase, but it's too soon to draw conclusions.
ADVICE

Google Tests Ads in AI Overviews

  • Google is testing ads within AI overviews, placing them below cited sources.
  • This move is likely aimed at increasing Google's earnings.
ANECDOTE

Google CEO's Empathy

  • Google's CEO expresses empathy for content creators impacted by search changes.
  • Eric Siu is skeptical, believing Google prioritizes monetization.
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