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Marketing School - Digital Marketing and Online Marketing Tips
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Navigating Creative Deals and Monetization Strategies in Digital Marketing
Exploring the dynamics of sponsorships and collaborations in the digital marketing landscape, focusing on the decision-making process between short-term gains and long-term business growth. Emphasizing the challenges and importance of timing in transitioning from providing free content to monetization, with insights on platforms like Teams, Slack, and AI integration.
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