The impact of AI overviews on SEO, Google starts testing ads in AI overviews, Google CEO is ’empathetic’ to content creators Search has wiped out, The economics behind a $100k creator deal
Marketing School - Digital Marketing and Online Marketing Tips
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Introduction
Exploring the effects of AI overviews on SEO and click-through rates, with a study revealing a slight increase post-implementation. The chapter urges caution in drawing conclusions, highlighting the importance of further data analysis given the novelty of this technology.
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