Episode #89: Advancing UX Maturity for Researchers with Thomas Stokes
May 6, 2024
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Thomas Stokes, co-founder of Drillbit Labs, discusses advancing UX maturity through understanding human factors and psychology. He shares insights on tailoring research methods to industries, assessing UX maturity levels, and convincing stakeholders with ROI calculations.
Understanding human factors and psychology is crucial in UX research.
Tailoring research methods to industries and assessing clients' UX maturity levels are key.
Deep dives
Thomas Dokes' Career Journey and Early Inspiration for UX Research
Thomas Dokes discovered his passion for UX research early on during college, influenced by his love for psychology, cognitive science, and statistics. His clear path into UX research began with a project outlining his career in human factors and user experience, guiding him towards graduate studies and a focused career in the field.
Adapting UX Research Across Industries and Unifying Principles
Dokes emphasizes that while research methods may vary across industries such as medical devices and online education, the core principles of UX research remain consistent. He highlights the importance of understanding the unique needs and challenges of each sector, emphasizing the adaptability of research approaches while maintaining fundamental UX principles.
Assessing Client's UX Maturity and Tailoring Research Practices
Dokes navigates the complex task of evaluating a client's UX maturity level by focusing on people, process, and technology aspects. He stresses the significance of identifying gaps between current practices and optimal efficiency, offering tailored approaches to elevate clients' UX research capabilities into the future.
Thomas Stokes, co-founder and principal at Drillbit Labs, discusses his career in UX research and the challenges and opportunities in the field. He emphasizes the importance of understanding human factors and psychology in UX research. Stokes also shares insights on adapting research methods to different industries and tailoring approaches to meet clients' needs. He provides advice on assessing a client's UX maturity level and advancing their UX practice. Additionally, he discusses the value of ROI calculations, storytelling, and live sessions in convincing stakeholders to invest in UX research. Stokes also offers guidance for those interested in pursuing a career in UX research.
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