The Samelogic Podcast

Ever wondered how major software companies execute successful rebrands? In this revealing episode of The Samelogic Podcast, Kelly Jura shares the strategic transformation of Screencast-O-Matic into ScreenPal. Through extensive UX research and user testing, their team turned brand confusion into a cohesive product experience that bridges both educational and enterprise markets. Learn how they leveraged social listening, executed global user research, and managed a seamless 24-hour rebrand rollout during unprecedented times. Perfect for UX designers, product managers, and digital strategists looking to master the art of data-driven rebranding.

"Take-home design exercises are dead," declares UX leader Sudha Broslawsky, and that's just the start of turning traditional UX hiring on its head. From why your interview process might be excluding your best candidates to how being a "square peg in a round hole" became her superpower, this conversation challenges everything you thought you knew about building stellar UX teams.

Discover how psychology enhances user experience research and UX design with human factors expert Lawton Pybus. Learn to predict product adoption, balance quick insights with depth, and leverage AI in UX. Essential strategies for product managers and researchers to create user-centric products.

Robert Ta's transition from chemical engineering to product management illustrates the dynamic nature of tech careers. Ta's engineering background provides a unique perspective on UX design and product development challenges. His story underscores the value of adaptability in the ever-evolving product management landscape. Ta shares key insights on team building in product management, emphasizing the importance of assembling a "humble, hungry, and smart" crew. His strategies for prioritizing customer feedback and managing enterprise client expectations offer valuable lessons for UX designers and product managers alike. Ta's approach to product leadership draws parallels to captaining a ship, highlighting the importance of a well-rounded team in successful product development. Personal growth emerges as a crucial factor in Ta's product management success. He reveals how improving his emotional intelligence through therapy enhanced his UX design and leadership skills. This Samelogic Podcast episode offers a compelling mix of product management expertise and personal development advice, serving as an essential resource for UX designers and product managers aiming to advance their careers or pivot within the tech industry.

UX research veteran Cory Lebson shares insights on the field's evolution, AI's impact, and the importance of community in this engaging podcast episode. He discusses balancing rigorous research with business needs, overcoming imposter syndrome, and fostering collaboration between researchers and product managers. Cory's psychology background and decades of experience offer valuable perspectives on creating user-centric products in today's fast-paced tech landscape.

Kelly Moran, VP of Experience Research, discusses the importance of reflexivity in UX research, understanding biases, and using empathy to bridge user perspectives. She emphasizes aligning research goals with company strategies, and suggests diary studies and participatory design. Kelly also shares tips on navigating challenges, developing impactful research, and the balance between speed and in-depth insights.

Nick Babich, fmr. UX designer at brain.ai, shares insights on designing AI-driven interfaces, focusing on user intentions and atomic design. Collaboration among designers, engineers, and data scientists is crucial. The future of design involves AI tools aiding designers while maintaining human-centric focus. Ethical considerations and transparency in AI usage are key. Nick's strength in understanding people guides his design process.

Aneta shares her remarkable career journey from architecture to UX design, highlighting the challenges and transitions she faced. She discusses the overlaps and differences between the two fields, the impact of AI on UX design, and the importance of effective research methods and feedback loops.

Usability has evolved significantly since 1983 with advancements in technology. Jakob Nielsen highlights the importance of AI, iterative design, and usability heuristics in UX design. He advises UX professionals to adapt to emerging technologies, observe users, and stay updated through mentorship and research to succeed in the evolving UX field.

UX expert Jared Spool discusses creating a user-centric culture, overcoming resistance to change, and educating leaders on the impact of UX. He highlights the importance of user feedback, understanding user needs, and inspiring continuous learning within organizations.