Ever wondered how major software companies execute successful rebrands? In this revealing episode of The Samelogic Podcast, Kelly Jura shares the strategic transformation of Screencast-O-Matic into ScreenPal. Through extensive UX research and user testing, their team turned brand confusion into a cohesive product experience that bridges both educational and enterprise markets. Learn how they leveraged social listening, executed global user research, and managed a seamless 24-hour rebrand rollout during unprecedented times. Perfect for UX designers, product managers, and digital strategists looking to master the art of data-driven rebranding.
