2min chapter

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Episode #89: Advancing UX Maturity for Researchers with Thomas Stokes

The Samelogic Podcast

CHAPTER

Avoiding Common Research Mistakes in Companies

This chapter explores various pitfalls that companies should steer clear of when conducting research, such as flawed study design, analytical errors, and applying findings incorrectly, stressing the significance of starting with an unbiased and well-thought-out research design.

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