Thomas Stokes

Join seasoned UX experts Laura Klein, Steve Portigal, and Thomas Stokes as they delve into the intricacies of user research. They discuss the stark differences between good and great UX research, emphasizing the value of thoughtful synthesis over simple feedback. The conversation includes fun personal anecdotes and unique insights into how to align user experiences with business goals. Listeners will also learn about the importance of effective tools and strategies in navigating the challenges of user research.

Thomas Stokes, co-founder of Drillbit Labs, discusses advancing UX maturity through understanding human factors and psychology. He shares insights on tailoring research methods to industries, assessing UX maturity levels, and convincing stakeholders with ROI calculations.