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Alumni Email Fixed App Store Purge
- David sent an alumni email to Scott Forstall when the App Store review stuck his app in purgatory.
- Scott replied and the app was approved within a week, showing the power of targeted outreach.
Alumni Came To Rescue After TV Spike
- After Apple promoted Bump in a Dancing With The Stars spot traffic spiked and servers crashed.
- YC alumni Alex Polvi and others arrived within 30 minutes and fixed the stack, saving the launch.
Low Frequency Kills Ad-Based Scale
- Bump had large installs but low frequency and low interaction value, which kills ad-driven models.
- David realized you can't build a venture-scale business from low-frequency, low-value interactions.