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How to Take Advantage of the Alumni Network
We didn't really tap into the alumni network, even though it was already very big at the time. We had actually turned out randomly that we were the billionth app downloaded on the app store. So they wanted to promote our product as a way of promoting their product. And so we got a relationship with Apple from that. In hindsight, I wish we had utilized it more. Well also it was before bookface was written.