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Centralized Platforms Break Ecosystems
- Centralized platforms can cut off third-party clients overnight, breaking accessibility and privacy tools many rely on.
- The Reddit API pricing move shows platforms can remove ecosystem options to force users onto corporate-controlled experiences.
Apollo Developer's Cost Shock
- Apollo's developer estimated the new Reddit API would cost roughly $20 million a year, forcing popular third-party apps to shut down.
- Many apps like Apollo and Sync announced shutdowns because the new fee model is unsustainable for independent clients.
Pricing As A Tool To Eliminate Competition
- Reddit's proposed API price ($12,000 per 50M requests) far exceeds comparable services, indicating intent to eliminate third-party clients.
- This is less about recouping costs and more about forcing users into Reddit's controlled app and ad ecosystem.


