Stanford d.school: How to Design a GREAT Story?

Aug 12, 2024

In this engaging discussion, Carissa Carter, Academic Director at Stanford's d.school, shares her expertise on storytelling in business. She explores how narratives can effectively communicate complex ideas and align with organizational values. Carter emphasizes the significance of design thinking and mastering persuasion through storytelling, using real-world examples like Patagonia. She also addresses the challenges of data storytelling in the AI era, urging listeners to critically analyze emotional responses and navigate trust issues in AI-driven narratives.