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CXOTalk: Leadership, AI, and the Digital Economy
Stanford d.school: How to Design a GREAT Story?
Aug 12, 2024
In this engaging discussion, Carissa Carter, Academic Director at Stanford's d.school, shares her expertise on storytelling in business. She explores how narratives can effectively communicate complex ideas and align with organizational values. Carter emphasizes the significance of design thinking and mastering persuasion through storytelling, using real-world examples like Patagonia. She also addresses the challenges of data storytelling in the AI era, urging listeners to critically analyze emotional responses and navigate trust issues in AI-driven narratives.
54:03
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Quick takeaways
- Storytelling in business is crucial for effective communication, requiring an understanding of context, audience, and the types of narratives to convey meaning.
- Design thinking plays a significant role in shaping user experiences, as every designed system reflects inherent biases and influences interactions.
Deep dives
Navigating a Complex World
The contemporary landscape is characterized by rapid advancements in technology and unpredictable global challenges, which can be overwhelming for individuals and educators alike. In her book, 'Assembling Tomorrow,' Carissa Carter emphasizes the need for agency in this chaotic environment, urging people to engage with these complexities rather than feel powerless. This perspective reinforces the idea that despite the fast-paced changes driven by AI and other technologies, individuals can collectively shape a better future through design and creativity. The book serves as both a guide and a reflection on the responsibilities that come with the power of design in today's world.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode