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2min chapter
Stanford d.school: How to Design a GREAT Story?
CXOTalk: Leadership, AI, and the Digital Economy
The Art of Persuasion Through Storytelling
This chapter examines how narratives influence the sale of intangible items, especially software and ideas. It emphasizes the role of storytelling in marketing, particularly how brands like Patagonia convey their values, ultimately shaping consumer perceptions and behaviors.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode