War to Win Minds Ep. One: How Emotional Ads HIJACK Brains

Aug 27, 2024

In this engaging discussion, psychologist Lauren Goldstein and campaign veteran Matt Robison reveal how political ads play psychological tricks on our brains. They break down the difference between central and peripheral routes of persuasion, showcasing how emotional storytelling wins elections. A standout analysis of Kamala Harris's ad shines a light on effective messaging strategies that resonate with voters. They emphasize the importance of emotional connections in political advertising, driving home why understanding these tactics is crucial in today's campaigns.

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Intro

00:00 • 4min

The Psychology of Political Advertising

03:36 • 11min

Crafting Emotional Impact: Analyzing Effective Advertising Techniques

14:09 • 2min

Emotional Messaging in Political Ads

15:44 • 7min

Emotional Advertising in Political Campaigns

22:53 • 5min