Crafting Emotional Impact: Analyzing Effective Advertising Techniques

Episode One of The War to Win Minds: The Hidden Psychology of Political Persuasion. A limited series where PhD psychologist Lauren Goldstein and veteran campaign manager Matt Robison break down political ads to show the science behind how political campaigns fight and win the battle for our brains. In this episode: how one brilliant Kamala Harris ad explains the two pathways into our minds, and which one really works to win elections.

*** WATCH ON YOUTUBE at https://youtu.be/ZDbNEHJ_pV4?si=9f4lHui08g0WG3je ***

00:00 Introduction: The Battle for Minds

1:03 Central vs. Peripheral Routes

4:26 The Central Route Explained

9:25 The Peripheral Route Explained

11:56 Analyzing Effective Political Ads

14:45 Kamala Harris's Ad Breakdown

21:52 Polling Insights and Strategy

25:00 Key Takeaways and Conclusion