Lauren Goldstein

In this engaging discussion, psychologist Lauren Goldstein and campaign veteran Matt Robison reveal how political ads play psychological tricks on our brains. They break down the difference between central and peripheral routes of persuasion, showcasing how emotional storytelling wins elections. A standout analysis of Kamala Harris's ad shines a light on effective messaging strategies that resonate with voters. They emphasize the importance of emotional connections in political advertising, driving home why understanding these tactics is crucial in today's campaigns.

Lauren Goldstein from Change Research discusses voters' negative views on the economy and the psychological aspects affecting their perceptions. Topics include generational divides, effective political communication, and innovative approaches to public opinion research.