War to Win Minds Ep. One: How Emotional Ads HIJACK Brains
Beyond Politics
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The Psychology of Political Advertising
This chapter investigates how psychological strategies and emotional appeals in political advertising shape voter behavior and decision-making. It discusses the impact of advertising spending, the differences between central and peripheral processing routes, and how emotional connections through storytelling enhance persuasive communication. By analyzing pivotal moments in political debates and effective advertisements, it underscores the necessity of emotional engagement in capturing audience attention.
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