Bob Kunz of Highland Park Brewery Part 1
Jun 16, 2020
Bob Kunz, the passionate owner and brewer of Highland Park Brewery in LA, discusses his brewery's evolution and community role. He shares insights on the challenges of operating during COVID-19 and the transition from mobile to in-house canning. Kunz explores the changing landscape of IPAs, emphasizing quality control and customer loyalty. He also highlights how local events influence brewing dynamics and the impact of the aging process on beer flavors, offering a glimpse into the future of craft beer.
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Brewery as a Community Hub
- Bob Kunz realized guests come to Highland Park Brewery more for the environment than the specific beer details.
- The brewery's vibe and community feel have become its greater value than the technical qualities of the beers.
Value of Accessible Fresh Beer
- Customers prefer fresh beer with easy access over traveling through traffic.
- The brewery's drive-by and online ordering during COVID-19 enhanced customer satisfaction and sales.
Control Supply Chain for Freshness
- Control your beer supply chain tightly to ensure freshness.
- Limit production to what can be consumed within a two to three week window.

