Bob Kunz of Highland Park Brewery Part 1
The Full Pint Podcast
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Navigating Beer Sales During a Pandemic
This chapter examines how COVID-19 reshaped beer sales and consumer preferences, favoring hazy IPAs over traditional styles. It discusses the innovative strategies employed by craft breweries to adapt, including direct-to-consumer delivery and subscription models. The chapter emphasizes the importance of quality control, logistics, and customer relationships in maintaining successful operations during challenging times.
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Transcript
