Copywriters Podcast The One Key Copywriting Skill You Need (But Might Not Even Know About)
22 snips
Sep 15, 2025 In this episode, Jamie Thompson, a seasoned copywriter from Edinburgh with a decade of experience working with top-tier clients like Amazon and USAID, dives into the often-overlooked importance of strategy in copywriting. He discusses how strong writing alone isn’t enough; without a solid strategic foundation, success can elude even the best efforts. Jamie introduces a five-stage process for effective copy and shares insights on elevating professionalism and communication with clients, helping aspiring copywriters think like strategic partners.
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Purpose Before Prose
- Strategic thinking grounds copy in purpose rather than intuition.
- That purpose-driven approach yields work that meets client goals, not just sounds good.
AI Tends Toward Average Language
- AI produces average language because it's a technology of averages.
- Strategy and human intention are what create differentiation and purposeful messaging.
Workshop Rescued An AI Website
- Jamie ran a workshop for a construction client whose AI-written site sounded generic.
- The workshop defined brand values and touchpoints, producing a distinctive, high-performing website.
