Strategic Thinking in Copywriting

Sometimes copy fails because it’s just not executed well enough. And also, copy that simply misses the mark — doesn’t align with the target prospects and what’s on their minds — won’t do well either. But you can have all the fundamentals in place and done well, and sales can still fail to happen. Why? That would be because the strategy behind the copy was weak or even non-existent. Today, we’re talking about a blind spot that kills a lot of otherwise good copy—and how our special guest today, Jamie Thompson, coaches copywriters how to see what others miss entirely. That would be, of course, strategy and strategic thinking. Jamie’s a seasoned pro. Headquartered in Edinburgh, Scotland, he’s been writing copy for 10 years and counts among his clients such giants as Amazon, USAID, and Lenovo. But he’s had many other clients—over 500 in all. And lately he’s made it his mission to teach copywriters how to think like strategists. 80% of Jamie’s clients come back for return engagements. So you’ll definitely want to know some of what he knows. Follow up with Jamie: Free course, Think Like A Strategic Copywriter: https://brandnewcopy.com/free-copywriting-course/ Contact: jamiethomson@brandnewcopy.com
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