Jamie Thompson

In this episode, Jamie Thompson, a seasoned copywriter from Edinburgh with a decade of experience working with top-tier clients like Amazon and USAID, dives into the often-overlooked importance of strategy in copywriting. He discusses how strong writing alone isn’t enough; without a solid strategic foundation, success can elude even the best efforts. Jamie introduces a five-stage process for effective copy and shares insights on elevating professionalism and communication with clients, helping aspiring copywriters think like strategic partners.