This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Short-Form Video Is the New Marketing Gateway Drug (406)

Dec 15, 2023

Short-form videos are ruling social media platforms. Axel Springer partners with ChatGPT for news inclusion. Everything you know about podcasts might actually be wrong. Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal.

01:14:52

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Quick takeaways

Short-form videos are ruling social media platforms and gaining popularity as a marketing tool.

Podcast industry is evolving, focusing on efficiency and video content to engage younger audiences.

Having a specific purpose for each content distribution channel is crucial for maximum impact and success.

Deep dives

The Podcast Boom is Not Over

Despite Spotify's recent layoffs and show cancellations, the podcast industry as a whole is not failing. It is entering a new phase of maturity and focusing on efficiency rather than growth.

Introduction

2min

Receiving a Package and Holiday Plans

5min

Announcing Early Bird Pricing and Exciting Lineup for Content Entrepreneur Expo

2min

Engaging with Comments and Open AI's Deal with Axel Springer

18min

Sponsors and StreamYard's Success

6min

The Rise of Short-Form Video on Social Media

13min

The Impact of Video on the Podcast Industry

10min

Discussion of Adam Driver's Skit and New Music

2min

Conversation on Various Topics

16min

The latest social media usage results by Pew are out and...surprise, surprise...almost half of all teenagers are on social media "literally all the time." It seems that short-form videos are ruling the day on nearly all platforms.

Mega-publisher Axel Springer does a deal with ChatGPT to include news. What does this mean for media companies and the future of search?

And everything you know about podcasts might actually be wrong.

Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal.

This week's links:

Axel Springer Deals with OpenAI

Pew Research on Teen Social Media Usage

Everything You Know about Podcasts Is Wrong

Sounds Profitable Podcast Research

Spotify and Audiobook Streaming

Dropbox and Third-Party AI

How Anxiety Became Content

Magna and OpenAP Data Deal

This week's sponsors:

Hubspot's Campaign Assistant is a game-changer for creating marketing campaigns at scale. It quickly turns your key selling points into a cohesive pitch, which helps you deliver knockout emails, ads, and landing pages in minutes.

Work smarter, not harder at Hubspot.com/campaign-assistant.

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StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Short-Form Video Is the New Marketing Gateway Drug (406)

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Podcast Boom is Not Over

The Power of Video in Podcast Consumption

Strategic Channel Purpose is Key

Teens and Social Media Use

The Rise of Short-Form Video and Changing Social Media Landscape

Remember Everything You Learn from Podcasts