This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Short-Form Video Is the New Marketing Gateway Drug (406)

Dec 15, 2023
Short-form videos are ruling social media platforms. Axel Springer partners with ChatGPT for news inclusion. Everything you know about podcasts might actually be wrong. Rants and raves include permissions on Dropbox and Magna/OpenAP doing a deal.
01:14:52

Podcast summary created with Snipd AI

Quick takeaways

  • Short-form videos are ruling social media platforms and gaining popularity as a marketing tool.
  • Podcast industry is evolving, focusing on efficiency and video content to engage younger audiences.

Deep dives

The Podcast Boom is Not Over

Despite Spotify's recent layoffs and show cancellations, the podcast industry as a whole is not failing. It is entering a new phase of maturity and focusing on efficiency rather than growth.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode