This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Short-Form Video Is the New Marketing Gateway Drug (406)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Rise of Short-Form Video on Social Media

This chapter explores the growing popularity of short-form video content and its impact on social media platforms. It discusses the shift from social media as a platform for community building to becoming more of a media distribution network. The chapter also highlights the concerns and implications of binge-watching behavior, online gambling, and the potential for misinformation on platforms like TikTok and Reels.

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