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13min chapter
Short-Form Video Is the New Marketing Gateway Drug (406)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Rise of Short-Form Video on Social Media
This chapter explores the growing popularity of short-form video content and its impact on social media platforms. It discusses the shift from social media as a platform for community building to becoming more of a media distribution network. The chapter also highlights the concerns and implications of binge-watching behavior, online gambling, and the potential for misinformation on platforms like TikTok and Reels.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode