This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Short-Form Video Is the New Marketing Gateway Drug (406)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The Impact of Video on the Podcast Industry

This chapter explores the power of video, particularly on YouTube, and its influence on the consumption habits of younger consumers when it comes to podcasts. It discusses Spotify's shift towards becoming 'TikTok for audio' and their move into audiobooks. The chapter also examines the challenges faced by companies in balancing profitability and efficiency in the changing nature of content consumption and supply.

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