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10min chapter
Short-Form Video Is the New Marketing Gateway Drug (406)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Impact of Video on the Podcast Industry
This chapter explores the power of video, particularly on YouTube, and its influence on the consumption habits of younger consumers when it comes to podcasts. It discusses Spotify's shift towards becoming 'TikTok for audio' and their move into audiobooks. The chapter also examines the challenges faced by companies in balancing profitability and efficiency in the changing nature of content consumption and supply.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode