The Prof G Pod with Scott Galloway Getting Unstuck
Jul 2, 2020
Adam Alter, an Associate Professor at NYU Stern and bestselling author, joins to discuss the impacts of behavioral addiction during COVID-19. He explores how tech companies exploit user psychology and the responsibility they hold in fostering these addictive habits. Alter also delves into the significance of overcoming life's regrets and navigating the feeling of being stuck, particularly in one’s twenties. The conversation encourages embracing change and redefining priorities for a more fulfilling life.
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Episode notes
Vertical Integration
- Lululemon's acquisition of Mirror demonstrates the power of vertical integration.
- This strategy allows companies to control the entire customer experience and gather valuable consumer intelligence.
Pandemic & Screen Addiction
- During the pandemic, screen time addiction increased due to limited alternative activities.
- The reduced opportunity cost made screens, especially phones and tablets, more appealing.
Addictive Programming
- Addictive programming uses intermittent positive rewards, clear goals, and social feedback.
- This combination creates a compelling loop that keeps users engaged.
